PARKING IS JUST THE START
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WHO WE ARE
Icon is a minority-owned and operated business consisting of over 1,100 team members that are highly passionate, committed, and diverse. The team is represented by 30 different countries with 99% of the field team members minority and 64% in our Support Center. We take great pride in elevating the customer experience for parking customers, while generating more revenue and profits for clients by embracing our aspiration to simplify city life, one customer at a time by connecting people where they live, work and play. Icon seeks to expand nationally,growing its footprint, creating rewarding career opportunities, and supporting the economy in cities such as Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, San Francisco, and Washington D.C.
Become An Icon
Our Leadership
John D. Smith, the Chairman & CEO of Icon parking, is renowned for accelerating business performance. His approach is to inspire people—both individually and collectively as a team—to empower and unleash their greatness to achieve extraordinary results.
A respected leader with a breadth of experience across multiple industries, John has transformed both large and mid-market companies with his most recent positions include Chief Operating Officer of Aaron’s Inc., a $4B publicly traded lease ownership retailer of furniture, electronics, and appliances; and President, Mid-North Region, and CEO of Harrah’s Resort AC of Caesars Entertainment Corporation, the then $8B publicly traded hospitality and entertainment corporation that owned and operated over 55 casinos, hotels and resorts. In his early career he held leadership positions at IBM, GE, McKinsey & Co, Target Corporation and Collective Brands the parent company of Payless ShoeSource, Saucony, Sperry Topsider and Striderite brands.
John’s leadership philosophy to building and accelerating business performance: organizations, businesses or industries can’t transform in a sustained way until people do. So, leadership matters because it’s all about the people.
What We Do
Founded in 1947, Icon is the largest minority owned parking operations, management and mobility services provider in New York City metro and one of the largest in the nation with almost 200 locations.
Icon leverages its digital and advanced analytics platform to provide parking operations, management and related services to parking customers and clients through extraordinarily engaged team members across Commercial Office Buildings and Real Estate, Food and Beverage, Municipalities, Sports and Entertainment Venues, Retail, and Healthcare, that result in exceptional customer, resident, and tenant experiences.
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