Don’t Miss the Macy’s Flower Show

NYC is in full bloom at Macy’s Herald Square in 2023, with thousands of stunning flowers & lush plants transforming the store into one of the most colorful destinations in the area. The Macy’s Flower show started last week and is now open until April 10. Icon Parking and the parking app have some great parking options to make your trip easy and stress-free. Here is what you won’t want to miss!

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Beautiful Display and Scents

The show spotlights beautiful blossoms & the fresh fragrances they evoke. Once inside the store, visitors will find a garden down the main corridor, starting from Broadway, and upon its balcony level. The lush blooms this year take inspiration from floral scents such as Good Girl by Carolina Herrera, Miss Dior by Christian Dior, Daisy by Marc Jacobs, Donna Born in Roma by Valentino, and FlowerBomb Ruby Orchid by Viktor&Rolf.

Ode to Spring

The Macy’s Flower Show is a great way to celebrate the new spring season. The NYC weather may represent spring yet, but a rainbow flower display is a fun trip for family and friends to get into that spring mood. The show will unfold through modern geometry, bold colors, and unexpected scent experiences.

Fashion and Floral Design Features

Students from the Fashion Institute of Technology are also showing off their winning designs. You will find these stunning pieces of fashion on the balcony.

Additionally, there will be local New York City floral designers featuring their work.

Simple Parking

According to USAToday, 63% of the nearly 6,000 U.S. drivers surveyed reported they avoided driving to shopping sites, airports, leisure or sports centers, and other destinations due to parking challenges. Icon Parking offers a great and convenient parking option for the show at Atrium Parking, 161-163 W 36th St, as well as some other parking areas. Lastly, the show is free to check out. So add it to your to-do list for a fun and beautiful flower display. Book your spot with the parking app today!

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Happy Hispanic Heritage Month! 5 Ways to Celebrate

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Things To Do In NYC: Holiday Markets

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Iconic Things To Do: April

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Iconic Things To Do: May

May in New York means Mother’s Day brunches, festivals galore, and plenty of sunshine. The streets are alive with blossoming flowers, lively events, and a buzzing energy that only NYC can offer. From performances at world-renowned theatres, opera houses, and concert halls perfect for Mother's Day, festivals, annual events, and outdoor fun, there’s no shortage of excitement for locals and visitors alike. Whether you're treating mom to a special performance, attending one of NYC’s many outdoor events, or indulging in the arts, culture, and festival scene, NYC is the best place for it. We've got you covered with the best things to do this May, along with where to park so you can make the most of your time in the city.

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Fun January and February Events in NYC and Where to Park for Them

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Iconic Things To Do: June

Start Your Summer in Style: June is a month made for exploration in New York City. The days are longer, the weather is warmer, and the city buzzes with the kind of energy that makes even a weekday feel like a celebration. If you're planning something special for Father's Day, looking to take advantage of annual events, or just hoping to spend more time outdoors, there's no shortage of ways to enjoy the beginning of summer in the city. We've rounded up the best things to do in the city this month, from immersive art exhibits to annual events and outdoor fun. And as always, Icon is here to help you skip the parking stress so you can focus on making the most of your time in NYC.

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