Don’t Miss the Macy’s Flower Show

NYC is in full bloom at Macy’s Herald Square in 2023, with thousands of stunning flowers & lush plants transforming the store into one of the most colorful destinations in the area. The Macy’s Flower show started last week and is now open until April 10. Icon Parking and the parking app have some great parking options to make your trip easy and stress-free. Here is what you won’t want to miss!

Events

Beautiful Display and Scents

The show spotlights beautiful blossoms & the fresh fragrances they evoke. Once inside the store, visitors will find a garden down the main corridor, starting from Broadway, and upon its balcony level. The lush blooms this year take inspiration from floral scents such as Good Girl by Carolina Herrera, Miss Dior by Christian Dior, Daisy by Marc Jacobs, Donna Born in Roma by Valentino, and FlowerBomb Ruby Orchid by Viktor&Rolf.

Ode to Spring

The Macy’s Flower Show is a great way to celebrate the new spring season. The NYC weather may represent spring yet, but a rainbow flower display is a fun trip for family and friends to get into that spring mood. The show will unfold through modern geometry, bold colors, and unexpected scent experiences.

Fashion and Floral Design Features

Students from the Fashion Institute of Technology are also showing off their winning designs. You will find these stunning pieces of fashion on the balcony.

Additionally, there will be local New York City floral designers featuring their work.

Simple Parking

According to USAToday, 63% of the nearly 6,000 U.S. drivers surveyed reported they avoided driving to shopping sites, airports, leisure or sports centers, and other destinations due to parking challenges. Icon Parking offers a great and convenient parking option for the show at Atrium Parking, 161-163 W 36th St, as well as some other parking areas. Lastly, the show is free to check out. So add it to your to-do list for a fun and beautiful flower display. Book your spot with the parking app today!

View All

Events

Iconic Things To Do: April

April in New York City is a vibrant time as the cool of winter finally begins to dissipate, with the warm embrace of spring in the air. The streets come alive with blooming cherry blossoms and flowers, busy markets, and numerous different events and activities catering to the interests of all New Yorkers. From art-enthusiasts, to parade lovers and everything in between, we’re here to help you stay up to date with what’s happening in the city. Whether you're a local or just visiting, here are some must-see events and attractions to check out this April, and the best places for you to park and explore:

Read

Events

Things to Do for Mother’s Day in New York

Give Your Mom the Gift of a Day in New York This Mother’s Day

Mother’s Day is a day often celebrated with brunch and flowers with a special mother in your life. This year, consider something more when you’re in New York City. There are so many ways to show your mom just how much you love her, but one of the best ways is to spend a beautiful day exploring New York together. (Grab a map of the city so you can park in the most convenient location for your day.)

Read

Events

4 Awesome Upcoming Events to Do in NYC This August and September

New York City is known for its incredible nightlife, amazing events, spectacular Broadway shows, and more. Whether you’re a local or you’re traveling to the city, here are some awesome things you can do this August and September in the Big Apple.

Read

Events

The Tribeca Film Festival: A Great Event in The City

The Tribeca Film Festival is an annual film festival organized by Tribeca Productions. It takes place each spring in New York City, showcasing a diverse selection of film, episodic, talks, music, games, art, and immersive programming. The festival runs from June 8-19th. If you are looking for quality family events in the city, check this out!

Read

Events

Memorial Day Done Right in NYC

Nothing beats Memorial Day in New York City! Icon Parking encourage you to take advantage of what our city has to offer and celebrate the unofficial start of summer. With museums, sports, parks, and events, there’s no better time of year to be out and about and enjoy the best that NYC has to offer. Here are some tips and activities happening across the city this weekend to help you narrow the playing field in planning your weekend adventures.

Read

Events

Your Perfect Guide to the 2022 St. Patrick’s Day Parade

Every year, thousands of Americans join together to see the annual St. Patrick’s Day Parade in New York City. Considering the incredible diversity in NYC, people of all different backgrounds line the streets to witness the incredible floats and music performances. NYC is home to over 27,000 people per square mile, so parades are a huge deal. If you are planning on attending the parade on March 17th, then snacks, charging banks, and parking apps are going to be your best friends this year.

Read